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Is the Citrini effect a bigger threat to sell side research than AI

Market moving blog post on disruption from AI

Rupak Ghose's avatar
Rupak Ghose
Feb 24, 2026
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A lot has been written about the potential for AI to make sell-side research obsolete. The efficiencies it offers will lead to a shrinking of junior headcount required to do grunt work like excel modelling, Powerpoint, and data gathering. It may even help construct sections of reports.

But are independent analysts a bigger threat to sell-side research than the machines taking over?

Until this week, I would have said, not really.

The advantages of sell side research over independent analysts like Citrini included:

  1. A formal training ensuring a higher degree of financial literacy including forecasting and valuation,

  2. A level of quality control as the internal (equity sales) and the external client base (buy side) is relatively sophisticated and knowledge,

  3. Distribution - Having tens or even hundreds of thousands on a distribution list is powerful for an independent analyst, but Institutional Investor ranked analysts at tier 1 banks have deeper connectivity into the huge asset managers and hedg…

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